Brett happens

All wine, most of the time

Price range tags

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Tasting notes posted since late 2014 are now tagged with price range indicators. Here are the tags and what they mean:

Inexpensive: under $20
Affordable: $20 to $29.99
Mid-priced: $30 to $39.99
Upper mid: $40 to $59.99
Expensive: $60 to $100
Luxury: over $100

The ranges are, of course, arbitrary and subjective. Many people would scoff at calling a $19 bottle inexpensive or a $39 bottle mid-priced. On the other hand, some affluent wine lovers consider $60 wines to be affordable, everyday drinking. In settling on these tags, I’ve tried not to be too untethered from reality but also, in view of the inevitability of price hikes, to future-proof the ranges to some degree in order to avoid having constantly to adjust them. I’ve also tried to avoid tag names that could be interpreted as passing judgment on the product; that’s why it’s “inexpensive” and not “cheap,” “expensive” and not “treat” (not all inexpensive wines taste cheap, not all $75 wines are a treat to drink).

 

Written by carswell

February 1, 2015 at 15:13

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